Data Protection Notice


We take the protection of personal data and with it your privacy very seriously. We would like to explain here what it means for you when you use our personalized services and how we protect your data. To ensure the greatest possible protection of your personal privacy, it is standard business practice for us to comply with all legal regulations related to data protection and data privacy.

Personal data

Personal data is information related to your identity. This includes details such as your name, address, phone number and e-mail address. You do not need to disclose personal data to use our website. In certain cases, however, we require your name and address as well as other information so that we can provide the requested services for you.

The same applies for example to sending out informational material and products that were ordered or to answering specific questions. Whenever this is necessary we will point it out explicitly. Furthermore, we will only store and process data that you make available to us voluntarily or automatically. Any more extensive data that we ask for is voluntary information. Personal data is processed exclusively to provide the requested service and to safeguard our own legitimate business interests.  

Purpose of personal data

We will use the personal data provided by you to respond to your requests, process your orders or provide access to certain information or offers. We will not sell your personal data to third parties and will not market it in any other way.

Dedicated use

We will collect, process and use the personal data provided by you online only for the purposes explained to you. Your personal data will not be disclosed to third parties without explicit consent. Personal data will only be collected and transmitted to government institutions and authorities authorized to obtain this information within the confines of the applicable laws or only to the extent that we are required to do so pursuant to a court ruling. Our employees and those of our service provider are required to maintain confidentiality and to comply with the provisions of the German  

Non-personal data that is recorded automatically

When you use our website, the following data items are saved for organizational and technical reasons: the names of pages accessed, the browser and operating system you used, date and time of access, search machines used, names of downloaded files and your IP address. We evaluate this technical data anonymously and for statistical purposes only, to allow us to continuously further optimize our internet site and to make our internet offers even more attractive for you. This anonymous data is stored separately from personal information in secure systems and no conclusions can be drawn from it regarding any individual person. Thus your personal data and privacy are protected at all times.


Persons under 16 years of age should not transmit any personal data to us without the consent of a parent or legal guardian. We do not request, collect or disclose to third parties any personal data from children or young people. 


If you use external links that are provided as part of our website, this Data Protection Statement does not extend to those links. When we provide links, we strive to ensure that they are also in compliance with our data protection and security standards. However, we have no influence on compliance with data protection and security regulations by other providers. Therefore please inform yourself on the websites of other providers as well regarding the Data Protection Statements provided there.  

Name and address of the person responsible for processing

Company name: Schwäbische Werkzeugmaschinen GmbH

Street: Seedorferstraße 91

Postal code, city: 78713 Schramberg-Waldmössingen, Germany

Tel. +49 7402-740

Fax. +49 7402 74-7211


Contact information

Name and address of the Data Protection Officer

Data Protection Officer:

Andreas Tanneberger
+49 7402 74 7217

Schwäbische Werkzeugmaschinen GmbH
Seedorferstraße 91
78713 Schramberg-Waldmössingen

You can contact our Data Protection Officer at any time with questions about data protection.

Using our website's special services

For certain service (Newsletter, Online Shop, etc.) we need to collect personal data. The necessary data is collected for these services exclusively for the relevant purpose, and the retention periods provided by law are observed.

Newsletter subscribers

We offer a free newsletter. By means of this newsletter we would like to inform you about current offers, new products, events, and other news from our company. To do this we need your e-mail address. The additional data required to send the newsletter is obtained from the registration or confirmation screen. You will only receive the newsletter if you register for it on our website. After you have registered you will receive an e-mail from us requesting that you confirm the registration (double opt-in). The newsletter will not be sent to you until we have received confirmation. If you have only registered for the newsletter, we will use your e-mail address exclusively to send you the newsletter. You can revoke this free service at any time with effect for the future by clicking on the "unsubscribe" link at the end of the newsletter. 

Online job application portal

We use an online job application portal to organize applications. The following personal data items are processed as part of using this online portal. (form of address, title, first and last names, street address, zip code/postal code and city, e-mail address, phone/mobile number, free field for writing an application, attachment upload for application materials and documents). The data transfer is encrypted. This data is used exclusively for the application process. For this purpose the data is forwarded internally to the responsible department managers. The data is normally deleted 6 months after the application process is complete. If a job contract is signed following the application, the data will be transferred to employee records.

Delivery of goods

Your data will be forwarded to the shipping company tasked with delivery, provided the data is necessary to deliver the goods.

General information about using cookies

The use of cookies makes it possible for us to offer user-friendly services to users of our website. This cannot be done without using cookies. We optimize our information and offers based on the data collected using cookies. We use cookies to fill the shopping cart so the goods will still appear in the shopping cart if the website is used again at a later time. It is possible to set up an automatic login to the shop with cookies. Use of cookies for our website can be suppressed with the configuration of the browser you are using. You can also delete cookies that have already been used with a corresponding browser function.

If cookies are not used, it is possible in some circumstances that parts of the website cannot be used or can only be used to a limited extent.

Information about special cookies

We use various cookies on our web page to analyze use of the website and to advertise our products selectively. To do this we use technologies of various providers (including Google, Yahoo, Trusted Shops, Pulse Point, SPOTX, VE Interactive, etc.).

Google Cookies

As part of using Google Analytics, various cookies are used. These may change over the course of time. We will therefore describe the use of Google Analytics here in summary form.

This website uses Google Analytics of Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA)

Google Analytics is used to assign data, sessions and interactions spread over multiple devices to a pseudonymous user ID. This makes it possible to analyze user activities across multiple devices.

By using these cookies, which are text files stored on your computer, an analysis of usage of the website is created. We use the "IP anonymization" function. The data is therefore processed in an EU country or in another signatory country within the European Economic Region. In exceptional cases it may occur that the full IP address is transferred to a server in the USA and shortened there. The IP address transmitted from your browser by Google Analytics is not combined with other Google data. Google evaluates the transmitted data on our behalf and provides us with reports regarding website activities and usage. Google also provides additional services associated with usage of the website and internet usage. This purpose also serves our legitimate interest in processing the data. The legal basis for this is § 15 paragraph 3 of TMG and/or art. 6 paragraph 1 letter F of the DSGVO (European Data Protection Regulations). Data recorded by cookies in this manner is deleted automatically once a month after 6 months.

You can configure the management of cookies with a setting in the browser software.

You can use the opt-out cookie ( to prevent the data from being processed by Google. To do this you must download and installed the browser add-on. If you would like to be able to do this on multiple devices, you must install this add-on on all the devices.


Our pages contain plugins of the social network Google+. They are operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The Google+ button can be recognized by the Google logo (g) with an additional "+". When you visit a page of our website containing a plugin of this type, your browser sets up a direct connection with the servers of Google+. This causes the information that you visited our website to be forwarded to Google. If you are logged into Google+ through your personal user account while visiting our website, Google+ can assign the website visit to that account. Interactions via the plugin such as clicking on the "+1" button or leaving comments will then be transmitted to Google+ and saved there. If you would like to suppress data transmission of this nature, please log out of Google+ before visiting our website.

Regarding the purpose and scope of data collection and the further processing and use of data by Google+ as well as your rights in this respect and setting options to protect your personal privacy, please refer to the data protection notices of Google+


With your consent, our website uses the user action pixel of Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversions. This makes it possible to track the behavior of visitors to the site after they have been forwarded to the provider's website by clicking on a Facebook advertisement. The effectiveness of Facebook advertisements can be evaluated in this way for statistical and market research purposes and future advertising initiatives can be optimized. The collected data is anonymous for us as operators of this website. We are unable to draw any conclusions regarding the identity of users. However, the data is saved and processed by Facebook so that a connection can be established to the respective user profile and Facebook can use the data for its own advertising purposes in line with the Facebook data usage guidelines. This makes it possible for Facebook to place advertisements on Facebook pages and also outside of Facebook. This usage of the data cannot be influenced by us as website providers. In addition, a cookie may be saved on your computer for these purposes. You can find additional information regarding the protection of your personal privacy in the data protection notices of Facebook:

You can also deactivate the "Custom Audiences" remarketing function in the Settings area for advertisements under

 To do this you must be logged into Facebook. If you do not have a Facebook account, you can deactivate usage-based advertising of Facebook on the website of the European Interactive Digital Advertising Alliance:


Our website contains plugins of YouTube, which belongs to Google Inc., with headquarters in San Bruno/California, USA. The YouTube button can be recognized by the name on the button. When you visit a page of our website containing a plugin of this type, your browser sets up a direct connection to the servers of YouTube. The specific page of our internet site that you visited is also reported to the YouTube server. If you are logged into YouTube with your personal account when you visit our website, YouTube allows you to assign your surfing actions directly to your personal account. If you would like to suppress data transmission of this nature, please log out of YouTube before visiting our website.

Regarding the purpose and scope of data collection and the further processing and use of data by Pinterest as well as your rights in this respect and setting options to protect your personal privacy, please refer to the data protection notices of YouTube at


Plugins of the social network Xing are integrated into our website. Xing is operated by Xing AG, Gänsemarkt 43, D-20354 Hamburg. The Xing button is identified by the letter X against a light background.

If you click on this button while you are logged into your Xing account, you can recommend content from our website on Xing. This makes it possible for Xing to assign the visit to our website to your user account. We have no knowledge of the content of the transmitted data or of how it is used by Xing. To prevent Xing from collecting the data items mentioned above, log out of Xing.

Regarding the purpose and scope of data collection and the further processing and use of data by Pinterest as well as your rights in this respect and setting options to protect your personal privacy, please refer to the data protection notices of Xing

Deleting and managing cookies

Depending on which browser you are using, you can manage how cookies are used. Help for the most commonly used browsers can be found below.

Microsoft Explorer:


Google Chrome:




Website Controlling using Wiredminds

We use products of wiredminds GmbH ( for marketing and optimization purposes. These products collect and process your personal data and use it to create usage profiles under a pseudonym. These usage profiles are fully anonymized where possible and appropriate. We and wiredminds employ cookies and/or Web beacons (also known as tracking pixels) on this website. We transfer the data we collect about you, which may also include personal data, to wiredminds or wiredminds gathers this data directly. wiredminds is entitled to use information that you leave behind by visiting our Web sites to create anonymized usage profiles. The data collected shall not be used to personally identify visitors to this website without the express permission of the party affected and shall not be merged with personal data about the bearer of the pseudonym. Any IP addresses recorded are anonymized immediately by deleting the last number block. Permission to collect and store data in the future may be revoked at any time.

With regard to your personal data, you are entitled to the following rights:

  • Right of access to the relevant personal data pursuant to Art. 15 Para. 1 GDPR.
  • Right to correction of incorrect personal data pursuant to Art. 16 GDPR.
  • Right to deletion (right to be forgotten) of personal data concerning you and pursuant to Art. 17 GDPR.
  • Right to limitation of processing pursuant to Art. 18 GDPR.
  • Right to data portability pursuant to Art. 20 GDPR.
  • Right to object to the processing pursuant to Art. 21 GDPR insofar as the processing of personal data is based on a balancing of interests pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR. We request an explanation     of the reasons why we should not process your personal data. In the event of an objection, we will examine the circumstances and cease or adapt the data processing, or point out to you our compelling reasons deserving protection for which we will continue the processing.
  • Right to object at any time to the processing of your personal data for advertising and data analysis purposes in accordance with Art. 21 para. 3 GDPR.
  • Right not to be subject to any automated decisions - including profiling - which have legal effect on it pursuant to Art. 22 GDPR.
  • Right to revoke your consent according to Art. 7 para. 3 GDPR at any time if you have granted us your consent to process your data. A revocation does not affect the lawfulness of the processing which has been carried out on the basis of the consent up to the revocation.

If you wish to assert any of the above rights, you can contact your SW contact person or our data protection officer ( whenever you wish.

In addition, you have the right to complain to a supervisory authority if you suspect that the processing of your personal data violates applicable data protection laws.

The supervisory authority responsible for SW is the

State Commissioner for Data Protection and Freedom of Information Baden-Württemberg
Königstrasse 10 a
70173 Stuttgart, Germany
Phone: +49 711 615541-0
Fax: +49 711 615541-15

These data protection notices are continually being adapted to the latest functions, technologies and applicable laws. This takes place at irregular intervals. The same applies to the Data Protection Statement provided on the internet page.

These data protection notices are continually being adapted to the latest functions, technologies and applicable laws. This takes place at irregular intervals. The same applies to the Data Protection Statement provided on the internet page.

Version: May 2018

Refusing data processing

You can also prevent data generated by the cookie and related to the use of the website (including your IP address) from being recorded and sent to Google, and prevent your data from being processed by Google, by downloading and installing the browser plugin available at the following link:

Download browser plugin (new window)


As an alternative to the browser plugin, you can prevent your data from being processed by clicking on the link below. This will cause an "opt-out cookie" to be set that will suppress processing in your current browser.

Refuse data processing / set opt-out cookie

Anonymizing IP addresses

Please note that the Google Analytics used on this website has been expanded to include the "gat._anonymizeIp(); / anonymizeIp" code, which ensures anonymized recording of IP addresses (referred to as IP masking).  

Instead of using a browser plugin, you may prevent the processing of your data by clicking the following link. By doing so, a so-called „Opt-Out-Cookie“ will be set in order to prevent data processing in your current browser.

Set Opt-Out-Cookie and prevent the processing

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Webfont from or

This website uses "", a font service of Linotype GmbH, Werner-Reimers-Strasse 2-4, 61352 Bad Homburg (""). Each time you visit this website, files are loaded from a "" server to display the texts in a particular font. Their IP address can be transferred to a server of "" and stored within the usual weblog. The further processing of this information is the responsibility of "": please refer to the privacy policy of "" ( and the "Monotype GmbH "( More information about these web fonts can be found at